The importance of custom packaging boxes for small businesses cannot be put behind as the competition is on the rise and staying visible is almost impossible. Whether it be selling cosmetics and skincare items, CBD products, food items, or personal care subscriptions, without proper packaging, a lot of opportunities have been dumped.
Whether you are running an online store or a small brick and mortar store at the corner of the street, investing in custom packaging makes the difference. However, before throwing the money aimlessly, make sure to know the right way to choose packaging boxes for products.
In this post, we are going to discuss:
- What is custom printed packaging for small businesses?
- Why do small businesses need to invest in custom packaging boxes?
- Common packaging material for custom printed boxes
- Tips to choose the right packaging boxes for your product
- Common packaging mistakes to avoid
Let’s get started.
What are Custom Printed Packaging Boxes for Small Businesses?
Custom printed packaging boxes for small businesses are tailored boxes used to package goods with branding elements such as logo, color, slogan, and personalized message. Moreover, these Packaging Boxes are tailored to fit the product correctly in the box so that no damage and breakage takes place during shipping and handling.
Why do Small Businesses Need to Invest in Custom Packaging Boxes: The Benefits
A wide range of businesses is emerging both online and offline. Gaining traction among customers is challenging, and driving sales is a bit mundane task. What differs small businesses from big brands is the custom packaging. Although big brands are also using custom printed boxes, but at some point they were in the same position.
If you are skeptical about whether to invest in custom packaging or not, here’s what you need to know.
Brand Differentiation
What differentiates one product from another is the branding such as colors, graphics, and shapes. In the crowded stack of shelves, you, as a small business owner, need to stand out by investing in custom packaging to get creative and unique boxes for your product.
Enhanced Customer Experience
The unboxing of a product is so out of the words if it is designed uniquely and presents something new. Your customers feel more connected and may share it on their social media, which will increase your organic reach, leading to more sales.
Stronger Brand Recognition
Consistent branding on custom printed boxes offers recognition and trust among customers. Imagine yourself finding a facial serum from the famous brand L’Oréal. How would you identify among hundreds of other products? It’s the branding that helps you out.
Marketing & Virality
Packaging is not about the protection and safety of your product. It is also a marketing tool to help you gain virality online and gain more customers in the future.
Increased Perceived Value
High quality packaging means your customers think of it as a premium product. Without thinking much, they will add to their carts for checkout.
Customer Loyalty
As we discussed earlier, the unboxing experience creates a deeper connection. With such memorable experiences, the customers’ loyalty is not in doubt.
Cost & Waste Reduction
Custom packaging means to adjust the packaging box as per product’s dimension, which means secure product, less packaging resources, and reduced waste.
Types of Packaging Material for Custom Printed Boxes
Custom packaging boxes are available in different forms and can be categorized into two forms.
- Paper Based Materials
- Premium and Specialty Material
Paper Based Materials
The most common ones in paper based material include:
Corrugated Fiberboard: It comprises fluted layers to provide enough cushioning to the products while shipping and handling. Corrugated fiberboard is ideal for shipping heavy items.
Chipboard: Chipboard packaging boxes are made from recycled fibers and lightweight in nature. They are ideal for packaging lightweight items.
Kraft Paper: The sustainable and eco-friendly option ideal for rustic branding. Kraft paper boxes are generally used to package food items and cosmetics etc.
Premium and Specialty Materials
Some of the premium materials used for packaging products include:
Rigid Boxes: They are made of non-collapsible board and used to package high-end products such as electronics and perfumes
Aluminum: Aluminum packaging boxes are ideal for keeping products that are prone to odor and forming bacteria after a certain period.
Tips to Choose the Right Packaging Boxes for Your Product
Custom packaging boxes are not one fit for all. They have to be tailored according to the product’s requirements, target audience, and shipping and handling conditions. If you are just thinking of investing in Custom Packaging Boxes, here are some tips to choose the right one. Let’s dive into it.
Estimate Your Budget
Custom packaging for small businesses can prove to be a dent in the budget, but not when the right strategy is adopted. Instead of putting add-ons, premium graphics, and other functionalities. It all comes down to stunning graphics, enhanced functionality, a unique unboxing experience, and a long-lasting impression.
Draining too much budget on custom-printed boxes unnecessarily will only result in wastage of money. Instead, try to think of it strategically and discuss with the best packaging company near your area.
Nature of Your Product
The first thing most business owners ignore and end up wasting money on is investing in packaging boxes without analyzing what’s needed. It is better to know what type of product you are going to sell. For instance, electronics and glass items are extremely fragile and need more cushioning and sturdy material to protect them. In comparison, food items and skincare products require lightweight materials to ship and display safely.
After you have analyzed the nature of the product, the next thing is to assess the shape, size, and weight of the product. All of these measurements could be a bit difficult to assess, but not when you approach the best packaging company for your needs. However, if you are doing it on your own, make sure to consider the following points:
- Medicine, cosmetics, and food items need to be preserved in a specific type of packaging as approved by the FDA
- Fragile items need to be packaged in a specialty material, such as rigid boxes, to prevent them from breaking
- Air-tight packaging is a must for food items and pharmaceuticals to prevent any hazardous incidents.
Consider Your Target Audience
Custom packaging is not only to protect your product from damage. It is also a tool to impress your customers from the first instance. Whether you are selling electronics, CBD products, or cosmetics, you need to study the competitors.
What type of material are they using? How do they provide better aesthetics and more functions to the customers in their packaging boxes?
After analyzing your competitors, discuss with your packaging company and ask them to provide you with some options.
It is important that the boxes are eco-friendly and sustainable. A lot of customers often pick products that are well packaged in an eco-friendly box.
Eco-friendly and Sustainable Packaging
Consumers are more inclined towards eco-friendly and sustainable packaging. The reason is the growing concern over global warming and reducing carbon footprint as much as possible. The best option is to look for packaging materials that are biodegradable, recyclable, and sustainable. Especially when it comes to food, pharmaceutical, CBD, and beauty products, they are the ideal options to choose from.
Protecting the Product Should be Prioritized
No matter how uniquely you have customized your packaging box, unless it is able to withstand the shipping and handling, it is of no use it. Not only will it result in financial loss, but also turn out to be a huge turn-off for customers.
For delicate and fragile products, it is important to consider extra packaging materials such as bubble wrap and cushion. For heavy items, the best way is to look for corrugated cardboard that contains several layers and protects the product from significant damage.
Consider Storage and Shipping
Packaging can also play a significant role in shipping efficiency. For instance, heavy and oddly shaped products can be a bit complicated to ship and handle. Moreover, they add to the shipping cost, which requires you to optimize your packaging boxes. The only way to do is to look for a reliable and trustworthy custom packaging box manufacturer in the USA.
Search for a Reliable Custom Packaging Company Near Me
When it comes to custom packaging box manufacturers, you can find a large number of companies offering them. However, choosing the best one is always complicated. For that, you need to ensure that your packaging box company has several years of experience.
Moreover, check the reviews of the customers and, if possible, ask for free samples to help you decide whether it is suitable for you or not.
Where to Order Right Custom Packaging Boxes for Small Businesses?
In many cases, business owners find it hard to choose the best custom packaging box manufacturer. If you are one of those, worry not, as Packaging Pyramid is here to help you in choosing the right custom boxes for your product. Whether it be CBD, cosmetics, pharmaceuticals, or food, we have got your back with the right solutions. Some of the reasons to choose us include:
- We offer free shipping on all orders, with no minimum required
- Team of professionals with years of experience
- State-of-the-art printing facilities
- Custom boxes for almost every business/industry
- Wholesale prices on bulk orders
- Free support round the clock
- Premium quality packaging material, finishing, and add-ons
What are you waiting for? Get started now by requesting a free quote or call us at 1-929-512-2099. Our sales team will assist you in each step from concept to designing and finishing to delivering.