Products of a similar nature are found on shelves. But the thing that distinguishes one from the other is its packaging. It could be recognized through colors, patterns, box design, shape, or any other aspect.
When it comes to Food Packaging, a large number of brands are found on the shelves. A lot of brands choose to invest in custom food packaging to attract more customers and bring more sales.
One of the things that distinguishes food packaging from the rest is that it is made of food-grade material, is eco-friendly, and offers freshness for a long period.
In this post, we are going to discuss in detail food packaging, its types, benefits, and much more. Let’s get started.
What Is Custom Food Packaging?
Custom food packaging is a box tailored to fit any food product with the company’s branding, such as logo, color, pattern, slogan, and personalized message. It comprises food-grade material to keep the food safe for consumption and also to increase the shelf life.
Food packaging, along with banding, needs to have clear labelling and ingredients mentioned on the packaging, meeting the strict FDA/FTC regulations.
Some of the salient features of custom food packaging include:
Branding: The unique identity of the brand such as logo, color, pattern, and message. It makes the product look more eye-catching, presentable, and recognizable.
Functionality: The food packaging must serve specific functionalities, such as the use of eco-friendly materials, sealing to preserve freshness, and space to accommodate food items without damage.
Compliance: Custom-printed food packaging boxes must include necessary information, such as ingredients, quantity, nutritional facts, and allergen information.
Types of Custom Food Packaging
Based on the type of food to display on shelves, custom food packaging varies. For instance, a bakery box for cake cannot be used for displaying dry nuts or lentils. Some of the common types of food packaging boxes include:
| Category | Type of Food Packaging Box | Material | Common Use |
| Paper based | Kraft Food boxes | Kraft paper | Takeaway meals and organic food |
| Paper basd | Cardboard food boxes | cardboard | Dry and semi moist foods |
| Paper based | Corrugated food boxes | Corrugated board | Bulk food transport |
| Plastic packaging | PR food boxes | polypropylene | Microwaveable meals |
| Plastic packaging | Clamshell boxes | Plastic | Fast food & bakery items |
| Foil and paper packaging | Foil line paper boxes | Paper + foil | Hot takeaway foods |
| Foil and metal packaging | Aluminum food containers | Aluminum | Baked foods and grilled meals |
| Eco-friendly packaging | Bagasse food boxes | Sugarcane pulp | Takeaway and eco brands |
| Bakery packaging | Cupcake boxes | Cardboard with inserts | cupcakes |
| Bakery packaging | Pastry and donut boxes | paperboard | Donuts and pastries |
| Fast food packaging | Burger boxes | cardboard | Burges & sandwiches |
| Fast food packaging | Pizza boxes | Corrugated cardboard | Pizza delivery |
| Fast food packaging | Chinese takeout boxes | Paperboard | Hot meals and noodles |
| Custom food packaging | Custom printed food boxes | various | Branded food products |
| Safety packaging | Tamper evident food boxes | Mixed materials | Food delivery |
How Custom Food Packaging Boxes Benefit Restaurants and Food Vendors?
Custom packaging for a food business is vital for brand recognition. Due to increasing competition, a lot of food vendors and restaurants struggle to keep up with the competition and stay visible in the eyes of the customers.
Here’s how custom food packaging boxes benefit restaurants and vendors.
Food Packaging as a Branding Tool
One of the reasons food vendors and restaurants invest in custom food packaging is that it transforms an ordinary meal into a long-lasting experience. With the right use of branding elements such as logo, color, pattern, and message, the chances of getting viewed on social media are phenomenal.
For instance, a bakery box carried out by a customer will pass through various places, leading to marketing and promotion. Moreover, sharing the unboxing experience of these custom food boxes offers better reach on social media and leads to more customers.
Create Long-term Relations with Customers
One of the reasons custom packaging for small businesses has gained immense popularity is the way it creates long-term relationships. It is not just the printing of the box and choosing the appropriate size.
Custom food boxes also invoke emotions by using specific colors, tones, or materials. For instance, rustic food boxes suggest eco-friendliness. Whereas glossy finish and rigid material suggest premiumness and quality.
Unboxing Experience and Memories
One of the benefits of using Custom Food Boxes is the pleasure customers feel during the unboxing. Although it might not surprise them with the item inside. But if the aesthetics and opening experience are unique, there is no way customers will ever look for another option.
Moreover, these boxes should also be easy to open and close, easy to carry, prevent leaks, and keep the food preserved during delivery.
Distinguish from other Vendors and Restaurants
One of the reasons vendors and restaurants choose custom packaging for food is that it distinguishes it from the competitors.
Instead of using stock packaging for food, the best way to attract customers is to invest in custom printed food packaging to enhance your brand presence. Moreover, it is also a great opportunity for food vendors and restaurants to create a long-lasting impression among customers.
Emotional Connection
Brand is not all about selling quality products to the customers. It is also building long-term relationships with the customers and connecting with them from the time of purchase to opening the box and beyond. For street food vendors, emotional connection can be built with customers by providing freebies and giveaways with every meal as a gesture. For instance, if you are selling ice cream for children, a free lollipop will build deep connections with children, resulting in more sales in the future.
Where to Get the Best Custom Food Packaging Boxes?
Getting Custom Packaging for food business is worth every penny. Not only does your business strive in the long-run, but also build a strong relationship with the customers beyond food.
If you are still searching for the best custom food packaging company, there is none other than Packaging Pyramid that offers a huge variety of custom boxes at wholesale prices.
From food boxes to beauty and skin care, retail boxes, eco-friendly boxes, and many more. Here’s what distinguishes use from the rest of packaging companies:
- Eco friendly and sustainable material
- Free delivery on all orders
- No minimum order required
- Free design support
- Finishing and add-ons available
Need anything else or want to get started right away? Request a free quote or talk to our sales team now for assistance.