The statement “first impression is the last impression” is reflected in its best form when it comes to the packaging of a product. The more enticing the packaging is, the better the chances of being picked up.
In recent times, the competition is sky high, no matter what type of product it is.
Consumers have more choices than ever, and that is why staying visible for brands is becoming challenging.
The only way to become visible, relevant, and top of customer choice is to invest in custom packaging boxes. For small businesses, the importance of Custom Packaging has increased tenfold as the big giants have already captured the market.
In this post, we are going to unfold:
- What is Custom Packaging for Small Businesses?
- Importance and Benefits of Custom Packaging for Small Businesses
- How Custom Packaging for Small Businesses Influences Customers?
Without further ado, let’s get started.
What is Custom Packaging for Small Businesses?
Custom packaging for small businesses refers to the making, designing, and customizing the boxes in accordance with the brand’s specific product. The custom printed boxes are tailored to specific sizes, unique shapes, and printing branding elements to attract customers.
In simple words, the purpose of custom packaging for small businesses is to:
- Bring the wow factor as soon as the customer makes the first point of contact
- Help boost brand recognition by including logos, slogans, unique colors, product information, and messaging
- Custom packaging made of premium quality lets customers perceive its premiumness and pay the price without any hesitation
Importance and Benefits of Custom Packaging for Small Businesses
In the competitive world of online businesses, where new ventures are emerging at a rapid pace, the importance of custom packaging cannot be overstated. Small and medium-sized businesses need to devise strategies and plan something unique that helps customers remember. The most cost-effective and startup-friendly plan is to invest in custom-printed boxes for small businesses.
Not only does it represent the brands on shelves where hundreds of other products are also in line, but it also provides a unique experience that stays in the mind forever.
If you are struggling to compete in a competitive environment, the only way is to invest in custom packaging. Let’s take a look at the importance and benefits of custom packaging for small businesses.
Low Cost, High Impact, Better Returns
Investing in custom packaging boxes for small businesses can benefit them in several ways. For instance, the cost of traditional marketing and advertising is very high. Due to a low budget, many businesses avoid such techniques.
That is where custom packaging boxes come into play, where businesses can advertise, influence customers’ behavior, and market themselves without spending a fortune.
Provide Protection and Save on Shipping
Delivering a product in damaged form is the worst thing a brand can imagine, especially if it is a startup. The purpose of packaging is also to protect the product from damage and breakage during shipping and handling.
Many products like electronics, CBD oils, and skincare items require a special kind of protection to prevent any damage while being delivered. Moreover, the benefit of custom packaging is also to save on shipping.
For instance, each product comes in different sizes and shapes, which requires a tailored box to fit the product. Ordering Customized Packaging Boxes will help businesses save much on shipping due to the reduced space of the boxes.
Impressing Customers from the First Interaction
Personalization is becoming the norm among brands as customers are more inclined towards it. By not connecting to the customers, the chances of retaining the customer and connecting them in the long run fade away.
Small businesses that invest in custom packaging are not just attempting to provide the product in its original form, but also to build a connection with the customers. However, the only thing that needs to be done by brands is to print boxes with branding elements, provide a seamless unboxing experience, and personalize the boxes as per customers’ traits.
Help Customers in Making Buying Decisions
Customers who are buying for the first time need some information to help them add to their carts and check out. Imagine yourself buying a food item from the shelf that is not suitable for people with allergies. Will you be able to decide if the product’s packaging does not contain information? Of course, you will look for an alternative that provides all the information.
It is particularly helpful when the products are displayed on the shelves with hundreds of other items similar to them.
Boost Sales and Increase Revenue
Businesses strive to make more revenue, and that is only possible with an increase in sales. Custom packaging for small businesses can help target customers who are looking for a better alternative to big brands, a cost-effective solution, and a deep connection.
As a small business owner, you will develop a strong customer base by providing solutions at an economical price. Moreover, unique packaging with a pleasant unboxing experience allows more word of mouth and creates a deep connection with customers for a long period.
How Custom Packaging for Small Businesses Influences Customers?
The role of custom packaging isn’t just limited to attractiveness and protection of products. It plays a vital role in influencing customers’ buying behavior, from adding the products to their carts to checking out, unboxing, and using the product.
In this section, we are going to discuss how custom packaging for small businesses influences customers’ behavior. Let’s begin.
Enhance Visual Appeal
A picture is worth a thousand words, and custom packaging is worth a thousand-dollar advertisement. When it comes to the appeal of the product packaging, there is nothing that could hold back customers from buying the product.
Custom packaging for small businesses with appealing design, aesthetic feel, and phenomenal unboxing experience will be long remembered by customers. Moreover, the higher the appeal, the more the chances of being shared by influencers on social media and online channels.
In short, visual appeal is the first impression that makes or breaks the customer. If you are looking for high-quality custom printed packaging boxes, you can simply contact Packaging Pyramid.
Psychological Impact of Packaging Design
Custom packaging is a brand’s voice that is reflected through the overall appeal and the branding elements such as typography, color, shape, and texture. All of these elements, when included on a packaging box, lead to changing the perception of the customer and help them in their buying decision. Some of the prominent psychological drivers in packaging include:
| Elements | Effect |
| Color Psychology | Instant emotions such as green for sustainability, blue for trust, and bright colors for energy |
| Shape and Size | Unique shape and customized size are perceived as more valuable |
| Typography | Fonts represent the core identity, personality, and values of the brand |
| Photos and Art | High-quality photos develop trust and intrigue customers emotionally |
| Tactile Experience | Tactile experience like glossy or matte represents luxury and quality. |
| Cognitive Fluency | Minimalist and uncluttered design offers clear picture of the product and makes it easier to understand |
| Convenience | Easy-to-open boxes and functional packaging allow user satisfaction and higher perceived value |
Offer Assistance in Making Buying Decisions
A small business that has just stepped into competition with the big giants has to do something extraordinary. Without having enough funds for promotion and advertising, the only way is to make the packaging boxes attractive.
Spending money on packaging boxes will not only enhance the visual appeal but also provide assistance in making better buying decisions. For instance, a budget wireless headphone for students will become easy to purchase if all the prominent features are provided on the box. However, the use of typography, font size, colors, and other aesthetics plays a vital role in helping customers purchase their favorite products.
Build Brand Identity and Loyalty
As discussed earlier, custom printed packaging helps in creating a strong first impression and communicates with the customers without saying a word. Here’s how it comes into play.
| Elements | Output |
| First touchpoint | Sets professional tone before product reveal |
| Visual Identity | Logos, colors, and taglines offer instant recognition |
| Communicate Values | Material and design represent the brand’s ethos |
| Telss Story | Canvas for narrative and personality |
| Builds Trust and Value | Suggest quality and promote recurring sales |
| Social Reach | Unboxing posts on social media grow organic reach |
| Loyalty | Creates loyalty for repeat customers |
Customer Experience and the Unboxing Effect
Nowadays, with the rising number of social platforms, brands are promoting their products and services through social media influencers. The unboxing experience is the biggest point of attraction for customers. The better the experience, the more virality of the product, and the better sales in the future.
| Aspect | How It Enhances Experience? |
| Building Anticipation | Before the unboxing, the excitement level is sky high |
| Sensory Delight | Provokes multiple senses during unboxing |
| Personalization | Customized fillers, notes, and messages can create a sense of value and connection |
| High Emotions | Create joyful, pleasant, and unforgettable moments |
| Memorable Impression | Boosts loyalty with the brand during the unboxing |
| Social Amplification | Higher engagement and better reach on social channels |
Where to Buy Best Custom Packaging Boxes for Small Businesses that Influence Customers?
Finding it hard to choose the right Packaging Company for small businesses at wholesale prices? Packaging Pyramid has got you covered with all sorts of custom printed boxes, whether it’s retail, CBD, food, beauty and skin, or mylar bags and pouches.
Our packaging boxes are designed by a team of professionals having years of experience. From initial concept to design, development, and delivery, we strive to deliver the best custom printed boxes that influences customers and build a strong brand identity.